California Shop Small is a six-week program designed to help product-based aspiring or existing business owners sell online. Business owners will learn how to get their business online, reach new customers, and increase their sales at a local, regional, and national scale. Participants will receive a six-month free subscription to sell on a California-branded e-commerce platform and no-cost one-on-one consulting to assist in furthering their online success.

Register Here

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Week 1: Wednesday, October 2

• Program introduction
• Business fundamentals
• Vendor account

Week 2: Wednesday, October 9

• Products: Sourcing, pricing, managing
• Vendor profile and policies

Week 3: Wednesday, October 16

• Store content: Product descriptions and photos
• Payment processing

Week 4: Wednesday, October 23

• Marketing and sales fundamentals
• Adding products to store

Week 5: Wednesday, October 30

• Digital marketing
• Advertising and analytics
• Reporting and tracking

Week 6: November 6

• Finances: Management and access to capital
• Platform tips and tricks

Optional Hands-on Sessions (group Q&A): Tuesday, Oct. 22 and Tuesday, Nov. 5 from 3 to 4 p.m.
 

Register Here